Ciao!
You found your way here from the homepage. Good. That means something clicked.
I built this space because most leadership and marketing advice doesn’t work for me.
We are not all Duolingo or Ryanair (and we shouldn’t be!). We don’t all have a team of 4 social media managers, 2 community managers, 5 marketing managers, a head of this, a director of that. The reality is most of the time the opposite.
We don’t have everything figured out as leaders and no, you can’t change your life with a 29-day manifesting challenge. Sorry to hurt your feelings.
We are leaders and marketers who fail, many times, and get back up again.
What happens here
I started in behavioural science, then I pivoted to marketing.
To me, you can’t have one without the other. I built this space to bridge that gap between human behaviour and business growth.
In “Less Boring Talks” I interview experts on leadership, marketing, and behavioural science. Because the best way to learn is by hearing how others do it. No generic advice, just conversations about what works and what doesn’t.
What happens when a campaign doesn’t perform? When you’re leading through chaos? How do you use psychology to make your marketing land in a crowded market?
I share what I’ve learned from 13 years of this work, including the messy bits, like starting over in London at 36 and figuring out how to lead in a second language. (Spoiler: it’s NOT easy!)
If this sounds like You
Maybe you’ve sat in meetings thinking, “There’s got to be a better way.” Maybe you’re tired of advice that offers overnight success and doesn’t work when things get complicated.
If that’s you, grab a coffee and stick around. Let’s talk about less boring leadership and marketing.
