Ciao, I’m Vale

I know, bios are usually so boring. And maybe this one will be too.
But hey, let me try.
I didn’t start with marketing. I studied psychology first.
Here’s how it went…

How I Lead

I cheer for my team

I challenge people to look at things differently

I say the things others are too polite or too scared to say, with grace, but without pretending

I train my team, trust them, and let them pursue an idea even if I’m not 100% convinced. If they have a reason, I’m listening

I read rooms. I read people. Often better than they see themselves

I’m empathetic and use my emotional intelligence to lead better and connect with people

Let’s talk

Drop me a message

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Less Boring Talks

How I Work

I work hard, and I protect my mental energy even harder

I love B2C strategy and try to make B2B less boring

I share what I know and I learn something new every day

I live for meaningful work. I say yes to projects that feel right

I take courses, read, and follow podcasts and industry news because I want to grow

I label every task and keep daily to-do lists. It’s how I bring structure to chaos and keep my head (and projects) clear

Who I Am

I care deeply about people, but I’m very selective about who I keep close and trust

I’m unapologetically honest, but I know when to build a layer when the situation needs it

I have big goals. I’ve struggled. Rebuilt myself more times than I can count

I train my body to keep my mind grounded

When I feel triggered or under pressure, I breathe. In 1-2-3-4. Hold 1-2-3-4. Out 1-2-3-4

I’ve wanted to give up plenty of times. But didn’t. And if you try to hold me back, I’ve got one thing to say: “I can and I will. Watch me.” Well, actually, Carrie Green said it first, but you know what I mean.

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My Professional Journey

Part one: Italy

I studied behavioural and social science at university in Italy. Then I fell in love with marketing. Then I realised they were never separate.

I taught and led on social media strategy, websites, events, newsletters, communications, press relations, paid campaigns. I worked with non-profits, cultural institutions, agencies, political campaigns, small and medium businesses. I led communication offices, trained over 70 organisations, and helped build campaigns rooted in culture and meaning (at least, I felt that way).

I wrote for one of Italy’s most well-known marketing publications, running a weekly column on social media trends. I interviewed major names in the industry and travelled across Italy to learn from others and build something I could be proud of.

Part two: London

At 36, I moved to London. I thought I’d leave after a few months. I stayed. I had to start again, properly start again. It took longer than you’d think.

Doing an internship as marketing coordinator while working other jobs to pay the rent (welcome to London!), freelancing (didn’t last), 9-to-5 for agencies (including one where I worked on Amazon Music. Pretty cool, eh?! Spoiler: that wasn’t 9-to-5 :).

I studied behavioural science in marketing with Rory Sutherland. Read everything I could find on the subject. Still am.

9-5, I lead marketing and social media strategy for a global award-winning brand, in a language that isn’t my first. The path has been longer and stranger than I expected. And it’s not finished.

NOW, outside of my 9-5 job, I want to do what I like most in my 9-5: strategy. Ironic, right?